PENGARUH PERSEPSI KEBERMANFAATAN, PERSEPSI KEMUDAHAN, DAN PERSEPSI RISIKO TERHADAP MINAT PENGGUNAAN QRIS PADA PEMILIK UMKM DI KOTA PALEMBANG

Abstrak

This study aims to determine the Influence of Perception of Usefulness, Perception of Convenience, and Risk Perception on Interest in the Use of QRIS in Culinary MSME owners in Palembang City. The population in this study is Culinary MSMEs in Palembang City. The sampling technique used was purposive sampling and as many samples as samples were obtained. The results of the study show that the perception of usefulness has a positive and significant effect on the interest in using QRIS in MSME owners in Palembang City, the perception of convenience has a positive and significant effect on the interest in using QRIS in MSME owners in Palembang City, and the perception of risk has a positive and significant effect on the interest in using QRIS in MSME owners in Palembang City.

Keywords: Perception of Usefulness, Perception of Convenience, and Risk Perception