PENGARUH FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA STIA ASY-SYAFI’IYAH FAKFAK DI ECOMMERCE SHOPEE

Abstrak

E-commerce is a sales system that is widely used today. One of the promotional methods used in e-commerce is giving discounts known as flash sales. The purpose of this study was to determine the Effect of Flash Sale on purchasing decisions in Shopee E-commerce on Students of STIA Asy-Syafi'Iyah Fakfak. The research method used is empirical by using a survey method for data collection. The sample selection method is Purposive Sampling and the data collection technique used is a questionnaire. The research instrument was tested using the Validity Test and Data Reliability Test. The data analysis technique used a simple linear regression test consisting of the Normality Test, Correlation Coefficient Test, t-Test and Determination Coefficient Test (R2). The results of this study indicate that there is a positive and significant influence between the Flash Sale Variable (X) on Purchasing Decisions (Y) at Shopee.

keywords: E-Commerce, Flash sale, Purchasing Decisions.