PENGARUH HARGA TERHADAP MINAT BELI KONSUMEN PADA DEWATA STORE 02 FAKFAK

Abstrak

his study aims to determine how much influence price has on consumer purchase
interest at Dewata Store 02 Fakfak. The methods used in this study include quantitative
research methods. The population in this study were Dewata Store 02 Fakfak consumers and
Dewata Store Fakfak merchandising division employees. The sampling technique used in this
study is Non Probability Sampling in the form of accidental sampling and purposive sampling.
The sample in this study consisted of 30 consumers of Dewata Store 02 Fakfak and 1 employee
of the merchandising division of Dewata Store Fakfak. The data in this study come from
primary data and secondary data with data collection techniques in the form of observation,
interviews and questionnaires as a tool for collecting the main data using a Likert scale. The
data analysis techniques used are validity test, reliability test, simple linear regression
analysis, pearson product moment correlation, significant test and coefficient of determination.
Based on the results of data analysis, it shows that price has a positive effect on purchase
interest. The relationship between Price and Purchase Interest is classified as a Moderate
located